The modern world of gastronomy has long gone beyond flavor alone. Today’s consumers are looking for new experiences, emotions, and memorable sensations in every product they enjoy. This is why one of the most exciting trends in the gelato industry is Crunchology by Joygelato — a concept that makes texture a key element of the […]
The world of gastronomy continues to prove that the most successful innovations are born from collaborations between strong brands. A perfect example is the partnership between Joygelato and Franuí, the famous Argentine brand that has captured the hearts of consumers worldwide with its signature chocolate-covered raspberries. Today, this iconic flavor is moving beyond the frozen […]
The Union of Baking Centers recently hosted a practical master class dedicated to modern Swiss rolls and current pastry trends. The event was led by Oleksandr Trofimenkov, Ambassador of IRCA and the Union of Baking Centers, who shared his expertise, professional techniques, and technological insights with participants. The main objective of the master class was […]
In May 2026, Kyiv hosted one of the most anticipated events in the foodservice industry — Ukrainian Gastro Show. The event brought together chefs, restaurateurs, producers, suppliers, gastronomic experts, and everyone who contributes to shaping the modern Ukrainian culinary landscape. The central theme of this year’s edition was “Resilience” — a quality that has become […]
The HoReCa market is constantly evolving, and professional kitchens require not only high-quality products but also effective technological solutions that help optimize workflows, ensure consistent results, and meet the growing expectations of guests. That is why Provil places a strong focus on collaboration with the professional community and industry experts. One of the key steps […]
On April 29–30, 2026, Lviv hosted one of the most significant events for hospitality industry professionals — PRO HoReCa EXPO & Summit 2026. The exhibition brought together representatives of hotels, restaurants, cafés, food manufacturers, suppliers, and industry experts from across Ukraine. This year, the Union of Baking Centers (UBC) participated as the General Partner of […]
In March 2026, the Director of the Union of Baking Centers visited one of Europe’s largest professional trade fairs — Alimentaria + Hostelco in Barcelona. The event brought together more than 3,300 companies from over 70 countries and served as a platform for showcasing new products, technologies, and solutions for the food industry and HoReCa […]
On March 5, 2026, a professional master class organized by UBC, IRCA, and Rostimex took place at the El-Chef Culinary Studio in Ivano-Frankivsk. The event brought together bakers, pastry chefs, and industry professionals preparing for one of the most important seasonal periods of the year — Easter. The main focus of the event was a […]
Ahead of the Easter season, the Union of Baking Centers organized a series of professional presentations in Poltava and Kropyvnytskyi, dedicated to modern Easter cake production technologies, decoration trends, and solutions for achieving consistent, high-quality results in professional bakeries and pastry operations. The events brought together bakers, pastry chefs, technologists, and business owners seeking to […]
In January 2026, the city of Rimini, Italy, hosted SIGEP World 2026, one of the most influential international trade fairs dedicated to gelato, pastry, bakery, chocolate, coffee, and pizza sectors. Traditionally considered the first major event of the year for the global Foodservice industry, SIGEP World serves as a platform where new trends emerge, innovative […]
