The world of gastronomy continues to prove that the most successful innovations are born from collaborations between strong brands. A perfect example is the partnership between Joygelato and Franuí, the famous Argentine brand that has captured the hearts of consumers worldwide with its signature chocolate-covered raspberries.

Today, this iconic flavor is moving beyond the frozen snack category and inspiring gelato makers, pastry chefs, and HoReCa professionals around the globe.

From Patagonia to Global Success

The story of Franuí began in Patagonia, Argentina. The concept is simple yet irresistible: whole raspberries coated first in white chocolate and then in milk chocolate. The contrast between the fresh tartness of the fruit and the smooth sweetness of chocolate quickly transformed Franuí into a global phenomenon.

In recent years, the brand has become a social media sensation, attracting millions of consumers and establishing itself as one of the most recognizable dessert trends worldwide.

When Gelato Meets a Legend

As part of this exciting collaboration, Joygelato has introduced a new way for professionals to recreate the unmistakable Franuí experience in gelato and dessert applications.

Inspired by the brand’s signature flavor profile, Joygelato developed innovative products that combine rich chocolate notes with vibrant raspberry flavors and unique textures. These solutions allow gelato artisans and pastry professionals to bring the Franuí concept into their showcases while maintaining consistency, quality, and ease of use.

New Opportunities for Professionals

The collaboration offers a wide range of opportunities for businesses looking to deliver recognizable, trend-driven flavors to their customers.

Among the solutions developed by Joygelato are:

• White chocolate-flavored cream with raspberry inclusions;
• Milk chocolate-flavored cream with raspberry pieces;
• Ready-to-use gelato concepts and display ideas;
• Creative applications for desserts, milkshakes, gelato pops, and other premium creations.

Beyond flavor, the concept focuses on creating memorable experiences. Today’s consumers are not only looking for great taste—they want visually appealing products that inspire sharing, engagement, and repeat purchases.

One of the Highlights of SIGEP 2026

During SIGEP World 2026, the Joygelato × Franuí collaboration attracted significant attention from gelato professionals and industry experts. The concept stood out for its combination of a globally recognized consumer brand and a professional solution designed specifically for the foodservice industry.

The project demonstrated how powerful brand collaborations can help businesses create innovative offerings while responding to current market trends and consumer expectations.

The Future Belongs to Meaningful Collaborations

The food industry is increasingly moving toward partnerships that combine brand recognition with professional expertise. These collaborations create added value, generate consumer excitement, and help businesses stand out in a competitive market.

The partnership between Joygelato and Franuí is a perfect example of how an iconic consumer product can evolve into a professional gelato and dessert concept, opening new opportunities for creativity, differentiation, and business growth.

For gelato makers, pastry chefs, and HoReCa operators, it is more than just a new flavor—it is a glimpse into the future of the dessert industry: emotional, recognizable, and experience-driven. 🍦🍫✨